"it's about time"

yup that's what my colleague, ben,
told his friend on the night of the MC2 awards
coz our company just won 7 awards!
sapu habis habis!

MC2 awards is a prestigeous creative award
judged by people from all over the world
for the details of the award and the jury
click here: http://www.mc2awards.com/

it was held in the kuala lumpur convention centre
which is near the kuala lumpur city centre
so KLCC is near KLCC
how confusing @_@

the system goes like this:
in every category (i think)
there are 5 bronze, 5 silver and 1 gold award

so in the interactive category
it was announced that (if )interactive
won 4 silvers and 2 bronzes
we were so happy!
we couldn't believe that we won so many awards!

but not as happy as when the announcer said:
"and the gold goes to... ONCE AGAIN, (if )interactive!!!"
we were shocked... all of us
but not too shocked to cheer our heads off!
we stood up and shouted like mad
i bet everyone thought we were lunatics
but who cares!

here's the list of our award-winning (che-wah!) interactive stuff:

bronze:
projet launch (projector casts human shadow, then virtual rain hit the shadows)
interfacing gesture (check out our site: http://www.if.net.my)

silver:
man(if )esto (our own site! http://www.if.net.my ... leave a msg while u're at it!)
intel befree campaign (http://www.befree.com.my ... create a puppet ya!)
shifting nature (check out our site)
autonomous canvas (download the screensaver: http://www.if.net.my/canvas.zip)

and last, but not least (in fact, the most!), the gold:
zouk club site (http://www.zoukclub.com.my)

seriously, we were sitting quietly all these years
but it's about time we shout!

we were getting pretty annoyed
because in the past, people (esp. malaysians!)
couldn't accept our stuff
too radical they say, too impractical
but overseas, these stuff are implemented everywhere!

when i was in apiit
it was drilled into my head that
technologically advanced stuff are the way to go
regardless of the interface
as long as it does some technologically advanced stuff

but that's not the case in the advertising world
it's all about human interfacing with the product
and how the interface works
why only limit yourself to mouse and keyboard?
go crazy with the interaction!
even if it's just mouse and keyboard
do something other than a normal website
something that takes interaction to another level

and that's what (if ) is all about
evolving new
after many years of convincing people
about theories of interactive evolution
we are now recognized for our efforts

as vyse said in skies of arcadia (my fave rpg):
"impossible" is just a word
used by people who want to feel good about themselves
when they quit

and (if ) didn't quit
congratulations, (if )!
it's about time!